A great logo is distinctive, appropriate, memorable, practical and simple in form. It conveys the owner's intended message, as well as being able to be printed at any size while remaining effective without color needed.
A great logo boils down to two things: a concept that resonates with its audience created by an execution of it which also reflects on their value system - both are equally important for success!
Branding is a set of “intangible” goods, service or product of a company. It’s a definition of an “emotional relationship” between the clients and business.
We design an experience, the experience the client has with the brand. It is the way we share our brand with the audience. What everyone remembers when thinking about your business.