First introduced in 2017, WeChat Mini Programs have been gaining popularity in and outside of China. Without the trouble to download and install, these lightweight “apps” integrated within the WeChat platform are easily accessible and ready to use.
Through Mini Programs, you can order fresh grocery, consult a doctor and even test your wellness level during Covid-19. But the most popular Mini Programs fall into four categories: games, utility, news and e-commerce.
Overseas Mini Programs open to a wide range of business categories, including tourism attractions, retailers (e.g. clothes, shoes, bags, jewellery, watches, cosmetics, etc.) and services (e.g. food delivery, taxi, hotel, etc.).